Shopping
Without Waiting
The Problem
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There are always a long line in front of you.
When people went to the shopping mall, they always buy lots of stuff. For someone who live far away from the city, they are shopping groceries for a whole week, so there are always a long line waiting at check out. How can this be solved?
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Secondary Research
How much time of an average life is spent waiting?
People don't like to waste time at all, but waiting is a problem that people usually would ignore. In everyday life, people spends lots of time waiting in the line. There is an interesting study that shows how long do we wait in our lives on average. I believe this is a starting secondary research. This research is useful because it shows the statics of how long people are spending on waiting for things. In the statics, you would be surprised that how long we are wasting in our life that usually gets ignored. Saving times would be a good problem we can solve.
New business came up, How people hate wait in line?
Time is very precious for people in 21st century. People hate to waste time waiting for things. That gives lots of ideas for people to create new business. People are too lazy and don't want wait and walk there to pick up their meal, someone just creates an app for delivery. iPhone X just came out, and you want it but too lazy to wait in line? No problem, there is some kind of app can wait in line for you. You can see waiting in line is really a problem for the people in this era, and people are getting new ideas to fix this problem.
In this article, you can understand that how much people dislikes waiting. Most of the people in the world dislikes waiting. So there are lots of delivery company pop up and did very well on their field, and it's basically built on people's laziness and impatientness.
If I can build up an app that helps people save their time in a different way, what can I do?
Waiting in Line is Bad Business.
Wait in line can create new business, but it can also destroy a business. There is a statics shows that about 80% of the people in this worlds hate to wait in line. The first expression that people see a line would be angry. Americans spend roughly 37 billion hours each year waiting in line, according to The New York Times. After reading this article, we can understand that how much time and how people's feeling influence their mood of shopping.
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Proposed Solution
If there is a fast way to check out their items by themselves using their phones, they would no longer need to stand in lines waiting to purchase their stuff.
An app of faster self checkout would help to solve the problem of waiting in line.
Target Audience
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People who have kids, buying lots of stuff, don't like to wait in the line or people who are in the rush. Also people who love to shop in the store. An average user age would be 18 - 65 years old. I believe 18 is the age of maturity, this is when people start to decide for themselves, so over the age of 18 and under the age of 65 is the proximate range of people shopping alone in the store. It doesn't matter how old you are, most of the people in the world are impatient in waiting. The reason why I choose the range of 18 - 65 years old is because I believe they would like to save more time to do other things than waiting in lines, also they have the ability to use this app.
Competitive Audit
WeChat Pay
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WeChat Pay is a digital wallet service incorporated into WeChat, which allows users to perform mobile payments and send money between contacts. Every WeChat user has their own WeChat Payment account. Users can acquire a balance by linking their WeChat account to their debit card, or by receiving money from other users. Users who link their credit card can only make payments to vendors, and cannot use this to top up WeChat balance. WeChat Pay can be used for digital payments, as well as payments from participating vendors. As of March 2016, WeChat Pay had over 300 million users.
Ali Pay
Alipay is used in smartphones with their Alipay Wallet app. QR code payment codes are used for local in-store payments. The Alipay app also provides features such as credit card bills payment, bank account management, P2P transfer, prepay mobile phone top-up, bus, and train ticket purchase, food order, ride-hailing, insurance selection, digital identification document storage. Alipay also allows online check-out on most Chinese-based websites such as Taobao and Tmall.
Paypal
PayPal's services allow people to make financial transactions online by granting the ability to transfer funds electronically between individuals and businesses. Through PayPal, users can send or receive payments for online auctions on websites like eBay, purchase or sell goods and services, or donate money or receive donations. It is not necessary to have a PayPal account to use the company's services. PayPal account users can set currency conversion option in account settings, instructions.
